A little something about everything | internet marketing and website development made simple..

A little something about everything

internet marketing and website development made simple..

Huge pagefile.sys, how to make it smaller or move it to another drive.

Most likly if you have a huge pagefile.sys file, you have a lot of ram as well. In this case assuming you have over 16GB of ram you really do not need the pagefile.sys but you may want it just in case.

If you have an SSD drive for your primary boot/OS drive then the pagefile can eat away at your available space.

Run "SystemPropertiesAdvanced.exe", click "settings" under performance section.
Select the "Advanced" tab and choose "Change" under the Virtual memory section.
If you have more than 16 GB of RAM you can select No paging file, however even with more than 16GB I like to specify at least 4096/4096 under custom size. After you choose your size click "set".

Thats it your done.

Optional, you can set the pagefile to be on a drive other than "C", pagefile is used when your system runs low on ram as backup RAM. This can be useful if you do a lot of photo or video editing. I like to set a pretty large pagefile on my raid 10 array.

New IIS 7.5 Setup Errors, HTTP Error 401.3 - Unauthorized or 500.19

Related Errors:

HTTP Error 401.3 Unauthorized

You do not have permission to view this directory or page because of the access control list (ACL) configuration or encryption settings for this resource on the Web server.

Simple to fix,

  • Open IIS
  • Select the main web tree or spacific website if its only one
  • select authentication, then click edit on the right
  • change it from spacific user to app pool identity

Done!

Error:

HTTP Error 505.19 Internal Server Error

The requested page cannot be accessed because the related configuration data for the page is invalid.

Simple to fix,

Done!

What is a Revenue Marketer or Revenue Marketing Specialist?

To understand what a Revenue Marketer is you must first understand Revenue Marketing.

Revenue Marketing is the combination of marketing in conjunction with lead generation, sales data and churn to provide a more optimized conversion and retention process for lead generation with constant marketing optimizations facilitated by dynamic content lead data. An efficient revenue marketing system will take into consideration lead and sales data on the fly in real-time in order to optimize the current marketing tactics.

An example of this for online show would be as follows:

  • Viewer is watching a show and is shown a short video about a new car
  • The viewer then clicks on the ad and clicks on a page about performance
  • After looking through the car performance info the viewer goes back to watching the show
  • During the next ad sequence the viewer is shown a more detailed video about performance based on the page they looked at on the first ad sequence, the linked page has a video related to the cars performance and more details about car performance vs. competitors.
  • The viewer then calls the custom 800 number on the page and gives his information in order to make a purchase or find a local dealer. This data is retained and provided to the marketing department in order to optimize future lead generation patterns.

In some cases Revenue Marketing continues past the initial sale and into customer retention.

Marketing after the sale

In many businesses it is necessary to continue marketing to customers for additional services, for cars this might be accessories, oil changes, regular maintenance and more. If the marketing tactics used while communicating with these clients and the outcome of it are shared with the marketing team they can optimize their marketing based on what works and does not work. 

In other words "Revenue Marketing" is a catch phrase or buzz word for "dynamic marketing strategies" which have been around for decades and in use by many large companies and business owners worldwide.

Revenue Marketer

If you're still wondering what a self proclaimed "Revenue Marketer" is, they are in essence someone who "may" and should use lead, sales and retention data to optimize marketing campaigns. They also prefer to identify themselves with a buzz word for this very old but effective marketing strategy. Be cautious when working with a marketing professional that identifies themselves as a "Revenue Marketer" as they may lack overall marketing experience.